Industry
Stationery
Client
Mr. Wonderful
Year
2018
Role
Senior content creator and creative copywriter
About the project
Mr. Wonderful is a very famous Spanish brand well-known for its stationery products based on happy lifestyle. I contributed to the development and consolidation of Mr. Wonderful’s iconic tone of voice during its peak growth phase (€30M+ annual revenue), helping scale brand communication across product and digital channels.
Mr. Wonderful was a startup with around 20 people when I started. At the content department, it was only the founder, and two copywriters (including me). We had to create copies and content for blog, newsletters, website and the most important: product.
• When I left, we were a team of four spanish copywriters and three international copywriters thanks to all the grow from the company.
• I created viral social media content and high-performing product copy for planners, calendars and lifestyle goods distributed at national and international scale (Spanish & English), each viral went always more than 40k likes.
• I wrote editorial content for Muy Molón (20K+ subscribers), strengthening audience engagement and brand authority in lifestyle, decoration and trend sectors.
• I developed cross-channel campaigns and collaborations with major brands including Oysho, Nocilla, Primavera Sound, Bensimon, Unicef and Essie.
• I produced website copy, packaging, newsletters and B2B communication, translating brand positioning into scalable messaging systems across physical and digital touchpoints.
During the time Ruth was on the team, I valued her contributions very highly. She is a creative professional who fosters a positive team atmosphere, always meets deadlines and becomes an important member of any team.
Rafael Ruiz
Marketing director
